At Pesel & Carr, we're all about using the power of communication for good.​

We are a strategic communications agency in Melbourne that helps
organisations articulate who they are, protect their reputations and strengthen
the relationships that matter most – backed by measurable results.

We design and implement communication strategy, manage
complex issues and stakeholder relationships, lead crisis response, drive media
and digital engagement, and build internal capability through tailored
training.

Since 1997, we’ve worked alongside leaders across corporate,
government and community sectors. Our award-winning team includes experienced
advisers, former journalists, crisis specialists and social media strategists
who understand both the media landscape and boardroom realities.

We are practical, direct and accountable, and we support our
clients when it counts.

We help organisations to:

  • Develop strategy
  • Define and tailor messaging
  • Build brand awareness and engagement
  • Manage issues and crisis communication
  • Grow audiences with content and digital outreach
  • Train spokespeople and internal teams

insights

1 September, 2026

Are algorithms the new religion?

18 August, 2026

My odd job: why managing social media is stranger than it looks

14 July, 2026

Why trust, not technology, was the biggest lesson from Australia’s first Crisis Communications Boot Camp

23 June, 2026

What happens to your social media when you die?

what we do

Who you are and why it matters

Before you can communicate effectively, you need clarity on what you stand for.

We work with organisations to define their point of difference, articulate their values, and map the audiences and stakeholders that matter most to them.

Through facilitated workshops and strategic advisory, we help you build the foundation that makes every communication decision sharper, every campaign more effective, and every relationship more intentional.

Whether you’re a startup finding your voice or an established organisation that’s outgrown its story, we’ll help you get clear, and get moving.

Marketing and communications

We design and deliver integrated communication campaigns that build visibility, credibility and engagement.

From strategy through to execution, we manage end-to-end communication.

Our media relations work spans proactive and targeted pitching, journalist relationships and press office support, helping organisations earn coverage that builds profile and trust.

Our social media programs, grow and moderate online communities, and create content that connects with the right audiences.

Our design capability spans everything from annual reports and corporate publications to large-scale campaign assets and digital collateral.

We ensure every touchpoint reflects your brand and supports measurable outcomes.

Issues and reputation management

We help organisations anticipate risk, navigate scrutiny and protect reputation.

Our work includes assessing the issues and risks that are facing you, drilling down on stakeholder and the appropriate channels and communication response. We provide calm, strategic advice when complexity increases and expectations intensify.

When the stakes are high we have the experience to help you get through it, and we stand beside you with clear counsel and disciplined execution.

Training and capability building

We build confident communicators at every level of your organisation.

We work with government, corporates and not-for-profits – our programs are matched to your needs.

Our programs include media training, strategic writing workshops and social media moderation training.

We focus on practical skills, real-world scenarios and strengthening internal capability so your team is prepared, not reactive.

Our trainers are internationally recognised experts who love what they do.

work

19 August, 2026

A trusted social media voice under pressure

10 April, 2025

User-led website redesign

28 January, 2025

Capturing the Spirit of Tasmania

learn from our experts

communications training delivered by experts, online or in your office.